Scaling Businesses with Raf’s Fractional CPTO Leadership

Achieve high-impact results for your business at a fraction of the cost.
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About me

I help businesses scale successfully by providing them with the necessary Product and Engineering C-level leadership.

“I’m Raf, a CPTO with over two decades of experience in product development and engineering. In my roles as CPO at Influencer and VP of Engineering at Unruly, I successfully launched and scaled products such as Waves Brands and Waves Creators, and had the privilege of unveiling the latter at the main stage of WebSummit. I’ve built teams from scratch and managed portfolios worth over $50M annually”
£50M+
Managed a portfolio of Ad-tech products with annual revenues of £50M+
20+
Years of Experience
5 to 30
Grew Product and Engineering teams from 5 to 30 in just 1 year

My approach

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Why are we building this product
I begin by understanding the business model, what is the company vision and how the product can align with that.
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Empathise & Understand
Through empathy and active listening I will collect your customers main challenges and pain points. It is important to focus on the pain points, not solutions at this stage.
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Define Target Persona
I will then identify and define who the primary target persona for the product is, ensuring focused and effective development.
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How are we building this product
I will create a concise plan on how we can achieve the desired results, what is the necessary budget and timescale.
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Craft Strategic Prototypes
I will work with UX/UI designers and apply design thinking/lean methodologies to create high fidelity prototypes.
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Validate Market Fit
The next step is validating our prototypes with customers to ensure market fit and general appetite for the solution.
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Product Marketing
Working with Product Marketing, I will support the creation of a GTM strategy to ensure our value proposition is clearly specified.
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What exactly we need to build
I will work with your product management team to support the creation of a short/medium term roadmap with clear milestones defined.
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Build and Test
Only at this stage we should actually be building the product. I will work with your Engineering team to ensure we develop and implement the necessary solution.
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Constant Iteration
By applying Agile methodologies, I will create the necessary processes and workflows to ensure regular releases, providing constant value to your customers.
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Establish KPIs
I will establish what success looks like through measurable KPIs. This way you'll be confident your product is heading in the right direction.

What can I help
you with

Product Vision and Strategy
Product Vision Creation
Crafting a clear, compelling product vision aligned with the company’s overall business goals.
Product Roadmap Delivery and Review
Developing and reviewing product roadmaps to ensure strategic alignment and feasibility.
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Technical and Digital Strategy
Technical Strategy
Formulating a comprehensive technical strategy that aligns with the company’s business objectives.
Digital Transformation
Guiding companies through leveraging digital technologies to improve business operations and customer experiences.
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Operational Efficiency and Scalability
Process Optimisation
Identifying and eliminating inefficiencies in product development and engineering operations.
Infrastructure Scaling
Designing and implementing scalable tech infrastructures to support business growth.
Performance Optimisation
Ensuring that product and engineering systems can handle increased loads and user demands.
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Team Recruitment and Development
Team Building and Training
Assisting in hiring, building, and training effective tech, product, and engineering teams.
Performance Metrics and Improvement
Establishing performance metrics and improvement plans for tech, product, and engineering teams.
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Product and Engineering Development
MVP Development
Assisting in the development of a Minimum Viable Product to quickly test and validate ideas.
Product Management Support
Providing interim or fractional product management to guide product development.
Engineering Solutions
Delivering tailored engineering solutions to meet specific project requirements and challenges.
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Risk and Pain Point Management
Technical and Product Due Diligence
Assessing the technical aspects and product viability for potential investments or acquisitions.
Pain Point Analysis and Root Cause Analysis
Conducting thorough assessments to identify key pain points in product and engineering processes and provide targeted solutions.
Compliance and Security
Ensuring products and systems comply with relevant regulations and security standards.
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Innovation and Financial Planning
Innovation Workshops and R&D Strategy
Facilitating workshops to foster innovation and developing strategies for research and development.
Budgeting and Cost Management
Assisting in budgeting for tech, product, and engineering development to ensure cost efficiency.
Resource Allocation
Optimizing resource allocation to maximize productivity and ROI.
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Fundraising Support
Fundraising Strategy
Developing a strategic approach to attract investors and secure funding.
Investor Relations
Facilitating communication and relationships with potential investors.
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There are no shortcuts
when it comes to success

Achieving greatness requires dedication and hard work. I'll ensure that your business grows and scales-up sustainably.